Olakira has made history.
The fast-rising music star has landed an endorsement deal with Maserati. His popular song “Hop in My Maserati,” with millions of views on YouTube, earned him the new feat and a brand new Maserati car.
In a video posted on the brand’s official Instagram page, the singer couldn’t hide his excitement at the sweet surprise. “If 36 million views seemed surreal, a real # Maserati collaboration seemed unreal for @IamOlakira,” Maserati Middle East captioned the post.
Olakira is a Nigerian afrobeat and pop artist and producer whose name means “shining star” in Swahili. As a youth he played musical instruments in church and got paid to program music for ceremonies. He later decided to make a career of it
While the terms of the new partnership were never revealed in full at the time of its announcement, Maserati and Olakira have now formally unveiled a brand new campaign with the hashtag #OlakiraXmaserati.